After Neo cricket and Star cricket, another 24-hour cricket channel has been launched in India. Ten Cricket is launched by Zee Network and Taj Television as sister channel for Ten Sports and Zee Sports. The channel will be broadcasting live matches, non-live matches as well as cricket related programs.
Currently, Zee Network owns the broadcasting rights for matches hosted by 5 cricketing boards - Sri Lanka, South Africa, West Indies, Pakistan and Zimbabwe. These matches are expected to be broadcast on the new channel.
In next six months Ten Cricket will show eight Test Matches, 25 ODI’s and five T20’s live. Currently it is broadcasting Sri Lanka Tri-series along with its sister channel Ten Sports.